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The Joy We've All Been Waiting For

Have you seen the Coles Christmas ad?

Families re-united, doors flung open. The slug:line "Here's to the joy we've all been waiting for". Coles is raising a toast to joy. Onya joy!

But can joy be the source of joy?

Is there something behind that joy? Coles surveyed Aussies and 85 per cent of them said that "gratitude" was the key to their joy this year.

Aussies are grateful. Grateful for family and freedom. And in 2021 who could blame them? But grateful "for what" raises the question" Grateful "to who?" Who do we thank for all this joy?

That's where Coles ad falls even as Beautiful Noise, swells like a modern carol in the background. Christmas tells us that joy comes to us through a person - the Lord Jesus. Grateful “for” becomes grateful “to”.

Even Coles can’t deliver that much joy to your door.

With